You can’t miss activated charcoal in the beauty and wellness aisles these days. Not only because of its distinct jet-black color, but because the ingredient is seemingly everywhere: bottled water, haircare, and even toothpaste. In skincare, charcoal—a form of porous carbon—is said to draw out excess oil, pollutants, and other impurities, so it's especially beneficial for those with acne or oily skin. One category activated charcoal is appearing in more and more? Soap.